Dekel Hillel

I'm a product designer who builds the foundations for complex products,
most recently leading design at Ownera.
Before that, high-scale work at SimilarWeb and Placer.ai.

I love taking things from 0 to 1, sweating the details,
and helping teams be more ambitious and have fun doing it.

I've also taught a UX/UI course at Bezalel Academy of Arts and Design.

Email LinkedIn CV

Work

Ownera

2023 → 2026

Ownera is Fintech infrastructure for trading tokenized assets between financial institutions, backed by J.P. Morgan.

From JSON Dump to Transaction Lifecycle Ownera admin platform — transaction log detail with lifecycle flow and instruction approvals Designing for Investors Who Expect More Ownera investor platform — portfolio view with asset table and investment panel

Beyond the two case studies: 40+ shipped features across the Admin and Investor platforms, on a design system I built from scratch.

Placer.ai

2021 → 2022

Placer.ai is a location intelligence unicorn: foot-traffic analytics for retail, real estate, and finance.

Placer.ai Lite platform — Costco Wholesale overview with visit trend chart

Notable projects: Lite Platform • Design System & React Transformation • Marketplace • Embedded Widgets

SimilarWeb

2018 → 2020

SimilarWeb is a digital intelligence platform that helps businesses understand market trends and competitive landscapes.

SimilarWeb browser extension redesign — traffic insights for amazon.com and cnn.com
SimilarWeb onboarding — creating a competitive arena

Notable projects: SimilarWeb Extension Redesign • Registration Funnel & Onboarding • Cross-Platform B2C Products